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The ARITAUM cosmetics stores in Myeongdong and Hongdae, offer all cosmetic brands from Korean cosmetics company AMORE PACIFIC. There are several, and some of the most popular ones would be IOPE and LANEIGE, for example.
All of their products from Skin/body/hair care items, makeup items, and men's cosmetics are all hugely popular with international visitors as well as Koreans. It is affordable and effective. Even global cosmetic companies are now using South Korea as a test market for their products since Korean consumers are knowledgeable and sophisticated in their demand for cosmetics.
We recommend going to these to stores as they have English, Chinese and Japanese speaking staff working there and they can help you with anything you need.
You'll be able to find all their hit products such as IOPE's air cushion and many others. Air Cushion is ARITAUMS's best-seller with more than 10 million sold, and one sold continuously every 7 seconds!
And don't be afraid to ask for the weekly top ten cosmetic products, and the staff would probably even know what your favorite Korean movie star or singer uses as well.
Open every day from 09:30~22:30
AND there are Tax-free services available at the counter upon request
This is a video about ARITAUMS's bestseller Air Cushion!
ARITAUM Myeongdong Central Branch52-24, Myeongdong 2-ga, Jung-gu, Seoul02-318-2784, HongdaeView Larger Map