Local Recommendations from our My Guide Seoul team

Valet parking, designer labels and 10$ lattes, the small yet highly affluent region of Apgujeong in Cheongdamdong is Seoul's answer to Beverly Hills. For the visitor, the reality is far more interesti...

Compare this area to Tokyo's Ginza or the Beverly Hills of Seoul. Fine dining, plastic surgery and luxury shopping abound. Landmark: Galleria Department Store. Cheongdam is the modern face of Seoul...

City Hall is a historic area filled with the history, culture and natural beauty of the Joseon Dynasty, which is now surrounded by modernity, creating a unique atmosphere. City Hall is Seoul's cultura...

Dongdaemun is a head-spinning, eye-opening experience that should not be missed. Shopping here belongs to the night and once you enter you'll forget that time exists and maybe even shop till dawn. Do...

This is Seoul's busiest area. If you want to experience real energy and excitement come to the area surrounding Gangnam Station. This is the best place to get a real inside look at Modern Korea. Th...

Garosu-gil Street is the "It street" in Seoul. People call it "Europe in Seoul". Beautiful people, trendy shopping, new cafes, people watching, cool wine bars. Garosugil is a trendy street located ...

Seoul is nothing short of gigantic. Its greater urban area is home to around 25 million people, sprawling across a tract of land so vast that riding Subway Line 1 from north to south will take over th...

Hongdae, The Hongik University neighborhood is the center of Korea’s indie culture. It can be compared to Lisbon's 'Bairro Alto' and 'Chiado' districts because of the many underground clubs and bars...

The maze-like Insadong streets are a fantastic hunting ground for first-time arrivals, since shops and restaurant choices are almost invariably traditional exerting a magnetic draw on visitors. The...

Itaewon is Seoul's multicultural mecca, well-known for its excellent restaurants, vibrant nightlife and foreign influence. A mix-match of western sophistication and eastern craziness. Itaewon is a ...

Myeongdong used to be a residential area, but influenced by the rising commerce in the nearby Chungmuro area, Myeongdong has developed into one of Korea's number one retail fashion districts. On a reg...

Comparable to Soho, NYC. Numerous art galleries, unique shops, cafes and architecture. Landmark: Seolseo Tea House. This is far from your typical city street with stores selling mass-produced wares...

Samseongdong is home to the largest underground shopping mall in Asia, a multiplex cinema, theater, aquarium, 7 Luck Casino and numerous luxury hotels. It is taking up the area southeast of the Han ri...