Daily Projects
Seoul
Read style magazines over a latte and stay and hang out with the A-list Seoulites and the mannequins in the trendy cafe.
Daliy Projects is a multi-brand store with a fashion select shop and exhibition space, one of the trendsetters of Seoul's creative community. It is housed in one of the area's more interesting structures in trendy Cheongdam.
The young team at Daily Projects organize everything from music events to art exhibitions. Most visitors, however scout straight upstairs to the clothing store, where mirrored surfaces make the space appear something like the inside of a Narnia-sized wardrobe. Focusing on 'high-end streetwear' the shop has become a firm favorite with Seoul's younger A-list elements, and goes against the city's mutishop norm by blending local and international labels.
The latter are generally sourced form Scandinavia, Italy and Japan, while Korean brands on display include Seoulite newbies: Johnny Hates Jazz, Rebel, Blank@ and Suh Sangyoung; this is in fact one of the best places in Seoul for these labels mentioned above.
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