Åland - Seoul
Make sure you set aside enough time to explore this multi-brand shop of a kind. It's time consuming, but in a good way, avoid weekends as it gets busy. If you're south of the river in Gangnam, check out the store on Garosugil-street.
ÅLAND presents a variety of fashion cultures to many people as a multi-brand store with new fashion designers. Selling everything-clothes, shoes, bags and accessories. Åland is an attractive, stimulating concept store with four levels of male and female clothing and accessories. It is similar to Urban outfitters in combining vintage, unusual labels, handmade jewellery and quirky stationary. With battered cupboards for changing room and broken old radios as decor, one could spend hours in here enjoying the electronic tunes and admiring the effortlessly hip shop assistants.
The store carries around 80 labels, ranging from affordable to purse breaking. It is especially great for denim with brands such as Swedish Cheap Monday. The Korean designs are distinct with well cut blazers, textured leggings and printed cotton t-shirts. I spotted a beautiful, navy, wool coat with a detachable cape, a practicable take on this seasons cape trend.
Opening hours: 10.30am - 10.30pm.
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