Myeongdong

Myeongdong is the commercial heart of Seoul and it's electric...often compared to Tokyo's Shinjuku district, because of its many neon lights, high-end retail shopping, good food and lots of people.

Myeongdong used to be a residential area, but influenced by the rising commerce in the nearby Chungmuro area, Myeongdong has developed into one of Korea's number one retail fashion districts. On a regular day a staggering 1.5 million people pass through, especially Japanese tourists flock to Myeongdong because this area is often depicted in Korean Dramas and Movie scenes. The price range is mid-to high-end shopping. You will find most major local and international brands in the streets of Myeongdong along with abundant high-street fashion stores, restaurants and cafés all year round.

No matter where you go in Myeongdong, if you look Asian, you will most likely be approached in Japanese or Chinese by shopworkers and street vendors. People just assume that you are Japanese or Chinese, mostly Japanese come here to buy Korean cosmetic products. Korea's total beauty care industry starts right here in Myeongdong. There are more than a 1000 cosmetic and skin care brands represented here.

Do retail brand shopping and visit famous movie locations. You will see many Japanese women taking pictures with photos of their favorite Korean drama stars. Myeongdong is also an area with a lot of Japanese restaurants, so if you're into curry, sushi, donkatsu and tempura, Myeongdong will satisfy your palate.

Local Tip!

When in Myeongdong, you must try the streetfood, especially the dried squid and egg cakes are delicious. If you're into something a bit more filling, why not head over to the Lotte Department Store food court, it's amazing and you can choose from many dishes. They even have an excellent sushi train where you can pick the plates off the train or order fresh ones. It's usually around 1,000 KRW - 3,500 KRW per plate depending on the kind of fish. Try the seared beef nigiri, it's a must-try!