Best Shopping in Jongno-gu
Local Recommendations from our My Guide Seoul team
Shopping in Seoul is just as immense as the city itself. Anything from chic department stores & indoor bazaars to funky flea markets and cool specialty shops. You can buy anything here. Come to Seoul and shop till you drop!
Shopping in Seoul is in many ways very similar to eating out in Seoul...it's addictive. You can go anytime a day or night, that's right, Koreans invented the term 'midnight shopping'. Window shopping in Seoul is doable, but difficult unless you're only looking to satisfy you visual eye. Seoul's most famous shopping areas: Myeongdong and Dongdaemun rightly receive a lot of attention, but there is more to Seoul than meets the eye. Areas such as: Cheongdam Luxury Street, Garosu-gil Street and Rodeo Street in Apgujeong - along with Seoul's largest underground shopping mall in Asia - COEX, all greatly contribute to making Seoul a shopper’s paradise. So whether you prefer mega shopping malls, wholesale shopping, cheap bazaars, antique markets or electronics & IT, Seoul caters to everybody - and not only in Korea, but also worldwide, as Koreans love online shopping and you can find hundreds of so-called Online Shopping Malls based in Korea.