Fashion in Seoul 2022


What is the hottest fashion in Seoul for 2022?

Korean fashion is often heralded as some of the best in the world. With Seoul quickly becoming one of the fashion capitals of the world, and definitely of Asia, Korean fashion is becoming more popular by the day. This effect is only compounded by the skyrocketing popularity of Korean media such as K-dramas and K-pop. What’s good about Korea, especially in Seoul, is that you can find what you want, when you want. Seoul is a trendy city that sets the trend!

The Hongdae Street Style

Though this particular style isn’t limited to those hanging out in the Hongdae area, it is the most common among people in their 20’s. It is a sort of relaxed street fashion or Korean streetwear, mixing together the aesthetics of rock and hip hop. The top part of clothing pieces are often oversized or baggy, though men also like relaxed fit pants and shorts to go with it. You can easily shop for the look in many of the stores in Hongdae’s streets.

The Gangnam Style

Gangnam is an affluent area with lots of fancy restaurants, plastic surgery clinics and high-end clothing stores. Gangnam style consists of a dandy look, preppy look and luxurious look. It’s the look that most girls in Seoul tend to like. It’s a clean look from head to toe. Rather than being unique, you sort of just blend, topping off the look with a brand name jacket like Moncler or a Chanel bag. 

Current trend in Seoul

Now that I’ve mentioned the two main styles, let’s talk briefly about trends in Seoul.


From tops to coats, and pants to dresses, Korean women love wearing clothes that are oversized and it is a typical Korean style of clothing. These styles are especially a popular casual attire, existing even in the form of sweater dresses, and focuses on utmost comfort. It also offers a cute but effortless look. Many women love to combine an oversized item with a tighter one, usually a loose t-shirt, blouse, or sweater, with skinny jeans or a skirt. Others may wear an oversized top together with a loose bottom, which is another popular type of style gaining popularity amongst Koreans.

Color match

Gray, ivory and black still seem to be the most trendy. You’ll often see Koreans matching the color of their outfit to give a one color tone. It’s important you match the colors all together so one color doesn’t stand out too much. Color harmony is important. For example, wearing an ivory color jogger with an ivory sweater with a gray hat would be a typically comfortable look. I suggest you stay away from anything that has stripes or colors that really stand out since they are no longer in fashion. Another word of advice is not mixing more than two colors in your total outfit. 

Final thought

You can get more ideas from K-pop stars like BTS or other celebrities for trendy ideas. Study how they dress, and you can try on a similar outfit.